Qualitative research is exploratory in nature and uses procedures such as in-depth interviews and focus group interviews to gain insights and develop creative advertising tactics.
http://www.answers.com/topic/qualitative-research-1

... is used very successfully to help explore business questions that require a more in-depth line of enquiry, are complex, or are of an exploratory nature. Qualitative research does ...
http://www.wineintelligence.com/qualitative_research.html

Qualitative research methods are valuable in providing rich descriptions of complex ... Pitfalls related to data analysis include using ad hoc, emergent, exploratory ...
http://www.colmr.research.med.va.gov/mgmt_research_in_va/methodology/qualitative_research.cfm

Why brands grow old and sometimes die and what managers then do: An exploratory qualitative research put into the French context. Journal of Marketing Communications, 10, 133?152
http://dlist.sir.arizona.edu/1645/

Qualitative Research. Qualitative research offers the opportunity to understand thought ... In-depth interviews are an excellent tool for exploratory research. Their success relies ...
http://www.cmiresearch.com/CmiWeb/BuildingBlocks/Capabilities/QualitativeResearchTechniques/Default.aspx

Atomic Productions offers a comprehensive range of qualitative research services, including focus groups, interviews, exploratory documentaries and qualitative audio-visual ...
http://www.atomic-productions.com/research/

They enhance rather than undermine the value of innovative exploratory qualitative research. We at Primary Insights are excited about enhancements to qualitative research resulting ...
http://primaryinsights.com/resources.cfm?cid=19&pubcont=Tapping95.cfm

Exploratory Research. As the term suggests, exploratory research is often conducted ... Although the results of qualitative research can give some indication as to the "why ...
http://www.htm.uoguelph.ca/pagefiles/MJResearch/ResearchProcess/ExploratoryResearch.htm

Perceptions of redistribution: report on exploratory qualitative research. Hedges, Alan (2005) Perceptions of redistribution: report on exploratory qualitative research.
http://eprints.lse.ac.uk/6267/

Frost & Sullivan provides qualitative research methodologies that can be utilized either as an exploratory technique, to provide the appropriate context and parameters for a more ...
http://www.frost.com/prod/servlet/ce-qualitative-research.pag

... establishment of regularities, context-specific or time-dependent and medium-range statements, descriptions, exploratory qualitative studies and specific process research ...
http://www.qualitative-research.net/index.php/fqs/article/view/198/437

One of the strengths of qualitative research methods is that they are exploratory and flexible. The results of a quantitative survey, using closed-ended questions, provide public ...
http://www.theresearchassistant.com/tutorial/4-6a.asp

... but instead the main emphasis is on meta-analytic studies, evaluation or outcome studies, and descriptive or exploratory studies. Presumably, qualitative research is ...
http://www.qualitative-research.net/index.php/fqs/article/view/368/803

Exploratory Study . Qualitative research techniques are especially useful for gathering and analyzing exploratory data.
http://symptomresearch.nih.gov/chapter_7/sec2/cmss2pg1.htm

We conduct qualitative market research -- focus group research, depth interviews, ethnography -- as an exploratory, concept screening, or idea generation market research method.
http://www.powerdecisions.com/qualitative-market-research.cfm

... earlier, research into the sports fan is rare, and thus the flexibility of qualitative methodologies is appropriate for research that may be exploratory in nature. Qualitative ...
http://www.nova.edu/ssss/QR/QR3-4/jones.html

Exploratory research often relies on secondary research such as reviewing available literature and/or data, or qualitative approaches such as informal discussions with consumers ...
http://psychology.wikia.com/wiki/Exploratory_research

Managers use qualitative research to guide develop quantitative research. ... Expert interviews; Exploratory groups; Development Phase (pre and post quantitative ...
http://www.markitecture.com/innovation_insights/qualitative_research.html

Actionable Marketing Research Basics: Qualitative & Quantitative InfoSpan is a full service marketing research organization offering customized in-depth market analysis ...
http://www.infospan.ca/

mktg 6051 marketing research sec-001, 1:45-3:25 pm, tth, 2-233 csom spring 2005 mktg 6051 weekly topic page : exploratory and qualitative research
http://fpmdi.cfans.umn.edu/mktg6051/Topic/exploratory.htm

Qualitative research is a vast and complex area of methodology that can easily take ... This study uses an emergent, exploratory, inductive qualitative approach.
http://www.socialresearchmethods.net/kb/qual.php

California Travel & Tourism Commission U.K. Exploratory Research August-September 2007 Smith & Company Market Research, LLC Tel. 800.551.4828 Fax 707.937.2493 www.smith-comp.com
http://www.visitcalifornia.com/media/uploads/files/di.%20Qualitative%20Brand%20Research.pdf

Quantitative research is confirmatory and deductive in nature. Qualitative research is exploratory and inductive in nature. I think that while there's a shred of truth in each of ...
http://www.socialresearchmethods.net/kb/qualdeb.php

Qualitative research . Our Qualitative Research Unit (QRU) specialises in the practice and methods of qualitative research. It carries out in-depth, exploratory and ...
http://www.natcen.ac.uk/natcen/pages/hw_qualitative.htm

... about your brand, react to your new concept or relay their personal experiences adds critical depth to research efforts. Morpace combines technology and exploratory qualitative ...
http://www.morpace.com/qualitative-research.html

Description - Compass Qualitative Research studies consumer behavior, attitudes ... Small scale and exploratory research, pilot studies; Understanding the link between ...
http://www.compassqualitativeresearch.com/

Amazon.com: Exploratory Research in the Social Sciences (Qualitative Research Methods): Robert A. Stebbins: Books
http://www.amazon.com/Exploratory-Research-Sciences-Qualitative-Methods/dp/0761923993

exploratory qualitative research ... National Geographic Store Buy DVDs, Books, TV Series, Maps, Apparel & The ...
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One way of differentiating qualitative research from quantitative research is that largely qualitative research is exploratory (i.e., hypothesis-generating), while quantitative ...
http://en.wikipedia.org/wiki/Qualitative_research